3 Ways Your Business Can Commemorate Victoria Day

Victoria Day, much like Thanksgiving, Halloween and Christmas, is an opportunity for small businesses to boost their revenues. Here are some ways you can market your business as you commemorate Victoria Day.

1. Sales in the Spirit of the Day

One of the best ways to offer value to your current and prospective customers is through a sale. Unlike Cyber Monday or Black Friday, Victoria Day has history and tradition behind it: starting out as a royal jubilee, it has evolved into a long-standing signal of the coming of summer and a time for outdoor gatherings with family and friends. Beyond just cutting prices, you can get thoroughly involved in the holiday’s joyful spirit and focus your sales event on things specifically useful on a day that sees more barbecues and picnics than perhaps any other day in the year.

2. Video Content

Video is currently one of the most influential media for marketing your business. It is also extremely effective in communicating a powerful idea, since most people find it easiest to remember what they saw rather than what they read. For example, you can create a brief video about an interesting aspect of the history of Victoria Day and tie it into your business’s mission.

You can also connect with your audience through user-generated video content. This type of content garners far more views than official brand videos. User-generated videos about Victoria Day have a higher potential for being shared, and they’re more likely to go viral. These videos give your brand credibility because they offer original perspectives regarding how relevant your products or services are to the audience.

3. Gamification

Gamification can be a powerful marketing strategy and an interesting way of commemorating Victoria Day with your current and prospective customers. It encourages users to complete specific tasks and receive recognition and rewards for their participation.

You can tie in concepts like high scores, levels, leader boards, budgets and points as an incentive for users to complete the tasks and share their accomplishments with other users. Rewards for winners include unlocking badges and special discounts.

Even small incentives can inspire contest participants to put in additional effort. A Victoria Day contest can help your brand cultivate lasting relationships with your audience and turn your online followers into loyal customers who make repeat purchases.

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A Salute to Moms: Mother’s Day Promotions for Small Business

Mother’s Day is the time to celebrate and remember mothers and mother figures. Many people take advantage of this special day to show appreciation to women, treating them with extra love, attention and gifts. This presents a prime opportunity for your business to help customers honour their moms.

According to a recent RetailMeNot survey, shopping for Mother’s Day begins to spike around three weeks before the big day. However, 97 percent of moms surveyed cherish being with their families and the thoughts that go into their gifts more than the actual presents. It seems that businesses that facilitate shared family experiences have the greatest impact and a higher level of customer satisfaction.

An Ebate.ca poll indicates that Canadians spend just over $60 on average for Mother’s Day presents. They consider cost, practicality and uniqueness when shopping for gifts. The poll states that the most popular gifts among Canadians are gift cards or certificates, eating out, flowers, money and clothing or accessories. The RetailMeNot survey noted that experiences and candy are top Mother’s Day purchases as well.

How can you meet your customer’s needs and expectations for this special occasion? Most of all, moms wish for expressions from the heart. Implement some of these promotion ideas to turn customers your way for Mother’s Day.

Gift Guide

Over half of Mother’s Day shoppers wait until Mother’s Day weekend to make their purchases. At least 60 percent lament that they struggle with deciding what to buy. Gift guides can help make Mother’s Day shopping easier for loving relatives. Publish a guide and email it to your mailing list or post it on your website. You could also print copies to give to customers.

Kid-Friendly Discounts

Encouraging children to shop with you is one way to attract customers during the Mother’s Day shopping season. This would bring kids and their guardians into your business, increasing your exposure tremendously. Offer a selection of budget-friendly buys or give children a special discount on Mother’s Day purchases.

Handmade Gifts

Handmade cards and gifts touch every mother’s heart. If your facilities can accommodate young children, provide space and materials for them to create crafts for their dear moms. Consider allowing space for wrapping gifts purchased at your store too.

To steer traffic toward your business for Mother’s Day and beyond, seek ways to streamline shopping for customers, appeal to children and provide opportunities for creative and memorable experiences. Mother’s Day is an ideal opportunity to connect with your customers at the level of values and emotions and earn their long-term loyalty.

Tips for Celebrating Earth Day

Earth Day is an annual event celebrated on April 22. All over the world, people gather at a variety of activities to learn, celebrate and demonstrate support for environmental protection. Earth Day includes events in more than 193 countries and is the largest secular observance in the world. It’s estimated that more than a billion people each year celebrate Earth Day.

Earth Day in Canada

Although Earth Day was first celebrated in 1970, the first Canadian Earth Day was held on Thursday, September 11, 1980. Earth Day Canada founded in 1990, helps people across the country celebrate this special holiday. Earth Day Canada has created an award-winning employee engagement program called EcoConnexions, which is designed to encourage environmental and sustainability values and initiatives in the workplace.

EcoConnexions emphasizes three pillars of environmental responsibility: conserving energy, reducing waste and improving housekeeping. If you’re looking for fun and interesting ways to celebrate Earth Day in your workplace, plan educational workplace events and celebrations around these three pillars.

Conserving Energy

Help employees understand how they can conserve energy in their homes and the workplace with tips from an organization such as Save on Energy. Hold a free lunch seminar to discuss these ideas and improve team spirit at the same time.

Reducing Waste

To celebrate Earth Day this year, consider providing each employee with a reusable water bottle branded with the company name. It’s a thoughtful gift that also prevents waste and saves money because they will use fewer cups, straws and other one-use items.

Employees are more likely to recycle bottle, cans and paper when it’s convenient. If you haven’t already provided recycling bins in employee break areas and around printing stations, consider adding them and asking employees to use them considerately as part of your Earth Day celebration.

Improving Housekeeping

When discussing housekeeping in an environmental sense, you’re not just talking about washing up. Housekeeping is a concept that involves improving work efficiency, utilizing assets and making advances in safety. Even small changes can have a big impact.

Consider replacing light bulbs with more energy-efficient ones, asking employees to shut down their computers at the end of the day and changing company-wide cleaning products to more eco-friendly options. You could even provide incentives for co-worker carpooling or organize a workplace volunteering event with a group like TreeCanada.

10 Great Ways You Can Celebrate National Flag Of Canada Day

The 54th National Flag of Canada Day, also called Flag Day, is February 15, 2019. Although Canada used several different flags from 1801 to 1965, the United Kingdom’s Royal Union Jack was the country’s official symbol during that time. Flag Day commemorates the declaration by Queen Elizabeth II of England making the maple leaf emblem the official flag of Canada. The monarch affirmed February 15, 1965, as the day the newly selected banner would fly over Parliament Hill as a symbol for all Canada’s citizens.

In 1996, Prime Minister Jean Chrétien proclaimed February 15 as National Flag of Canada Day. He encouraged his fellow citizens to recognize the privilege of living in a nation that encompasses a shared history, aspirations and future. The flag symbolizes the common ideals that connect all Canadians: peace, equality, diversity and inclusion.

Make Your Business Stand Out on Flag Day

This can be an ideal time to market your business as an enterprise that exhibits pride in the unique Canadian heritage. Here are ways to promote your business and help bolster respect and appreciation for the Maple Leaf.

  1. Order free promotional materials to share on Flag Day.
  2. Provide flag lapel pins to employees to wear on Flag Day.
  3. Offer a discount to patrons who display the maple leaf flag on their clothing on Flag Day.
  4. Distribute miniature flags or pins to customers.
  5. Commemorate Flag Day on your company’s website.
  6. Sponsor or participate in local Flag Day observances.
  7. Donate Flag Day mementos to local schools.
  8. Food providers: Offer special pricing on Canadian delicacies like poutine, beavertails or peameal bacon.
  9. Set up a Flag Day awareness art or essay contest for school-aged children.
  10. Promote and participate in the #CanadianDay photo challenge on social media sites Instagram, Facebook and Twitter.

Flag Protocol

The etiquette for displaying and handling the national flag is based on established practice. Take care to treat this symbol of national pride with the utmost respect. Keep these rules in mind as you prepare for Flag Day:

Do not use the flag to:

  • cover a seat or table
  • mask boxes
  • cover a podium or platform

The flag should not:

  • have anything sewn or pinned onto it
  • be marked or signed on
  • be displayed in discoloured or frayed condition
  • touch the ground or be stepped upon

Will you be celebrating National Flag Day? Show us your photos on Instagram using #nationalflagday and tag us @staplesbizcan.

 

Canada 150: 8 Ways to Celebrate at the Office

If you live in Canada, you are likely very aware of the big milestone that will be celebrated in just a few weeks as Canada turns 150! As the excitement builds, and plans are being made for parties and celebrations over the long weekend, it’s worth noting that not all the fun has to wait until the weekend. This is a perfect time for workplaces to get involved and plan something special for your employees to get excited about.

Workplace celebrations increase employee engagement and happiness, which in turn is known to increase productivity. So it’s worth it to treat your employees to a little fun every now and then, and Canada 150 is the perfect occasion to throw a little fun into business day.

We’ve come up with a few fun Canadian-inspired ways of how you can celebrate Canada 150 at the office:

  1. Invite your team out to the park for a picnic lunch
  2. Run a photo contest where employees can submit their favourite photos of Canada
  3. Red and White Day – encourage employees to wear red, white or Canadian themed gear
  4. Host Canada Trivia at lunch
  5. Surprise your employees with maple candies on their desks one morning
  6. Host a Canada-themed pot luck lunch
  7. Run a poutine snack bar for a mid-afternoon treat
  8. Raffle off a Team Canada jersey and donate proceeds to a local charity

We’d love to hear how your team or workplace is celebrating this special occasion. Comment below or tweet us @StaplesBusAdv to let us know.

Canada 150 Contest
Tell us how Canada inspires you and you could enter to win* a $1,000 Canadian prize pack! To enter and for contest details visit the Canada 150 contest page. And don’t forget to tweet us to let us know how this beautiful country inspires you using #HowCanadaInspiresYou.

 

Sustainability In The Workplace

Happy Earth Week! As a company, this is a great opportunity to set some time aside to evaluate your current sustainability activities and practices and perhaps introduce some new policies.

In the 2016 Workplace Index Survey, 43% of people said that their company does not make an effort to be eco-friendly. That means almost half of those surveyed were working for companies that don’t have environmental policies in place, or perhaps, the employees just weren’t aware of the sustainability policies and efforts. As a company, it’s important to communicate your efforts to your employees so they too can participate and support the efforts. An annual update, such as a Corporate Social Responsibility (CSR) Report, can help communicate with both your employees and stakeholders and help promote all the good you’re doing in your workplace.

So what can you do to encourage sustainable business practices? Check out some of the results on the importance of Sustainability in the Workplace from the 2016 Workplace Index Survey.

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Earth Hour: How Your Office Can Participate

Earth Hour is a global initiative that has seen as many as 172 countries come together to power down and bring awareness to climate change. This year Earth Hour will take place between 8:30pm and 9:30pm (local time) on Saturday March 25.

Since many of us leave the office on a Friday and don’t return until Monday morning, how can you ensure your business is doing what it can to participate? Here are a few ideas.

  1. Fully power down your laptop or computer
  2. Turn off your monitor
  3. Unplug any small appliances (kettle, toaster, microwave, etc).
  4. Power down printers and any other large office machines that won’t be in use
  5. Turn off any interior lights that are not required for safety or security
  6. Turn off or limit exterior lighting, again keeping in mind safety and security
  7. Spread the word! Communicate within your office so that everyone remembers to power down before they leave. It might be helpful to set a reminder in your email calendar or on your phone.

Is your office participating in Earth Hour? Tell us what you are doing around the office to promote energy efficiency.

To find out more about Earth Hour, visit: https://www.earthhour.org/ or get involved in the conversation on social media: #ChangeClimateChange