If you’re in search of software for marketing your small business, this is the right place to be. Below, we look at four leading marketing solutions that are widely used, have an intuitive interface, and are easy to use.
1. Marketing Automation Platforms
A marketing automation platform integrates all your marketing efforts, facilitates the growth of your traffic, and boosts conversions. Some of these platforms feature a drag-and-drop functionality that lets you build visually pleasing sites that are responsive no matter what device your visitors use.
As a result, you can build personalized, enticing landing pages for your marketing campaigns, and distribute both HTML and static messages to trigger the reactions you want. To capture all the relevant data, a marketing automation platform helps you integrate information from other platforms and format content for publishing without programming knowledge.
2. SEO Software
SEO platforms help you track your business’s online presence, keep an eye on your competitors, monitor your brand online, and boost your company’s search engine rankings.
You can use these tools to check your ranking on major search engines. They typically include an analytics feature that lets you gather and analyze all the data you need to take your website to the next level. Other common features include a site auditor, top analyzer, link manager, competitors inspector, and keyword finder.
3. Email Marketing Software
These tools help you acquire, engage, and retain customers via email. Standard features include an automated marketing feature that you can use to find out what each contact wants. With this information, you can deliver powerful messages that convert visitors to customers to your brand advocates.
Improve your decisions by using email marketing tools to unearth customer insights. Your deals move forward thanks to the software’s automated sales and consolidation of communication. Email marketing platforms from established providers can integrate more than 150 services and apps such as CMS, accounting, and support.
4. CRM Software
The most successful marketers use customer relationship marketing (CRM) for their business to enhance marketing strategies, optimize customer relations, and improve their efforts in upselling.
In addition to that, having these tools lets these businesses use their customer data to adjust their operations to fit customer needs and streamline marketing and sales tasks. Most CRM platforms are hosted in the cloud, and they’re easy to access and maintain even for solo entrepreneurs and small business owners.