Each year on the third Sunday in June, families gather to celebrate the wonderful fathers (and father figures) in their lives. Though Father’s Day isn’t the biggest holiday when it comes to gift-giving, it’s estimated that Canadians spent nearly $311 million in 2018. Your small business can join the festivities by putting a few of these fun ideas into practice.
Having a special sale for Father’s Day is one of the easiest ways to participate in the holiday. Instead of making the discount for fathers only, which could make some feel excluded, provide a discount to encourage them to purchase a gift for their father, grandfather, uncle, or any other father figures they want to celebrate. A percent-off discount for the week of Father’s Day often works well. Make sure to market your promotion well to maximize its effectiveness. Try a combination of in-store signs, local mailings, and social media posts to get the word out and attract more customers.
When it comes to special occasions, customers often struggle to find the perfect gift idea for their dad. Make it easier on them by choosing some of the best dad-appropriate gifts your business has to offer and creating a prominent display during the month of June. This can especially come in handy for last-minute shoppers who let the holiday sneak up on them. Combine it with your Father’s Day promotion to earn extra brownie points from grateful customers.
Create a festive Father’s Day event that works with the type of business you have. It could be anything from a relaxed cookout at a hardware store to special live music at a restaurant. Maybe even consider having some kind of raffle or giveaway that encourages customers to spend more time shopping with you. Whatever type of get-together you choose, special events like this can be a great way to attract customers to your business. More importantly, however, your event is a chance for you and your employees to relax and interact with your customers to really get to know them. This is one of the most important ways to create customer loyalty and ensure repeat business in the future.