Victoria Day, much like Thanksgiving, Halloween and Christmas, is an opportunity for small businesses to boost their revenues. Here are some ways you can market your business as you commemorate Victoria Day.
1. Sales in the Spirit of the Day
One of the best ways to offer value to your current and prospective customers is through a sale. Unlike Cyber Monday or Black Friday, Victoria Day has history and tradition behind it: starting out as a royal jubilee, it has evolved into a long-standing signal of the coming of summer and a time for outdoor gatherings with family and friends. Beyond just cutting prices, you can get thoroughly involved in the holiday’s joyful spirit and focus your sales event on things specifically useful on a day that sees more barbecues and picnics than perhaps any other day in the year.
2. Video Content
Video is currently one of the most influential media for marketing your business. It is also extremely effective in communicating a powerful idea, since most people find it easiest to remember what they saw rather than what they read. For example, you can create a brief video about an interesting aspect of the history of Victoria Day and tie it into your business’s mission.
You can also connect with your audience through user-generated video content. This type of content garners far more views than official brand videos. User-generated videos about Victoria Day have a higher potential for being shared, and they’re more likely to go viral. These videos give your brand credibility because they offer original perspectives regarding how relevant your products or services are to the audience.
Gamification can be a powerful marketing strategy and an interesting way of commemorating Victoria Day with your current and prospective customers. It encourages users to complete specific tasks and receive recognition and rewards for their participation.
You can tie in concepts like high scores, levels, leader boards, budgets and points as an incentive for users to complete the tasks and share their accomplishments with other users. Rewards for winners include unlocking badges and special discounts.
Even small incentives can inspire contest participants to put in additional effort. A Victoria Day contest can help your brand cultivate lasting relationships with your audience and turn your online followers into loyal customers who make repeat purchases.