Mother’s Day is the time to celebrate and remember mothers and mother figures. Many people take advantage of this special day to show appreciation to women, treating them with extra love, attention and gifts. This presents a prime opportunity for your business to help customers honour their moms.
According to a recent RetailMeNot survey, shopping for Mother’s Day begins to spike around three weeks before the big day. However, 97 percent of moms surveyed cherish being with their families and the thoughts that go into their gifts more than the actual presents. It seems that businesses that facilitate shared family experiences have the greatest impact and a higher level of customer satisfaction.
An Ebate.ca poll indicates that Canadians spend just over $60 on average for Mother’s Day presents. They consider cost, practicality and uniqueness when shopping for gifts. The poll states that the most popular gifts among Canadians are gift cards or certificates, eating out, flowers, money and clothing or accessories. The RetailMeNot survey noted that experiences and candy are top Mother’s Day purchases as well.
How can you meet your customer’s needs and expectations for this special occasion? Most of all, moms wish for expressions from the heart. Implement some of these promotion ideas to turn customers your way for Mother’s Day.
Over half of Mother’s Day shoppers wait until Mother’s Day weekend to make their purchases. At least 60 percent lament that they struggle with deciding what to buy. Gift guides can help make Mother’s Day shopping easier for loving relatives. Publish a guide and email it to your mailing list or post it on your website. You could also print copies to give to customers.
Encouraging children to shop with you is one way to attract customers during the Mother’s Day shopping season. This would bring kids and their guardians into your business, increasing your exposure tremendously. Offer a selection of budget-friendly buys or give children a special discount on Mother’s Day purchases.
Handmade cards and gifts touch every mother’s heart. If your facilities can accommodate young children, provide space and materials for them to create crafts for their dear moms. Consider allowing space for wrapping gifts purchased at your store too.
To steer traffic toward your business for Mother’s Day and beyond, seek ways to streamline shopping for customers, appeal to children and provide opportunities for creative and memorable experiences. Mother’s Day is an ideal opportunity to connect with your customers at the level of values and emotions and earn their long-term loyalty.