Customer engagement is a crucial connection your customers develop with your brand. When you create highly engaged customers, they promote your brand to others and buy more of your products and services. Therefore, a quality customer experience is a win-win and should be part of every marketing strategy you implement.
What’s in It for Your Brand
An engaged customer base effectively become a community of brand ambassadors, and communities have conversations. Here are some things those conversations can do for your brand:
- Drive excitement about new features and updates.
- Elicit honest feedback on your products.
- Generate more prospects and conversions by word-of-mouth.
- Increase retention rates if this community feels like you listen and respond to them.
Humanize Your Brand
Customers love it when companies get engagement right. This is easy to do if you have a fun brand like Red Bull or Adidas, but any brand can generate buzz around product releases that solve problems for loyal customers.
Events, contests and social media play a part in giving your brand an identity. Forget cute campaigns that get attention but don’t hone in on product strengths. Instead, humanize your offerings in natural ways that resonate with your audience.
Create a Corporate Culture That’s Customer-Focused
Make sure you hire people who are excited about the product and committed to an amazing customer experience. Your customer support team forms the front line of your business, so empower them to solve problems.
Social Media that Wows
When you think of engaging content, reviews should be at the top of the list. Don’t just provide great content; give customers a chance to tell you what they need you to know. People leave comments and reviews to be part of a larger conversation sparked by your content. Plus, getting honest reactions from their family, friends and connections helps you figure out how well a campaign or product is going without forcing a reaction.
With the internet delving into every nook and cranny of our world, connected products give you a great opportunity to send messages to your customers within the product experience. The conversion rates for this approach are high.
Using these tips, you can create meaningful interaction and encourage an intense customer engagement with your products.